Aristocrat Gaming™ Takes Centre Stage on NUSTAR's 3D LED Billboard with Tian Ci Jin Lu™ Jackpot Display
Philippines - (13 November 2023] - Aristocrat Gaming is showcasing jackpots and game themes like never before. In partnership with NUSTAR Resort and Casino in Cebu City, Philippines, Aristocrat is the first gaming supplier to headline the casino’s new 3D LED outdoor billboard. The eye-catching visuals showcase the award-winning game Tian Ci Jin Lu, with its vibrant dragon character prominently displayed on NUSTAR's Jumbotron, which is also the largest 3D LED billboard in the Philippines, and the first-of-its-kind in Asia. In addition, the billboard features a live jackpot tracker, which offers a unique way to showcase the action of the game before players hit the floor.
Lloyd Robson, general manager of Asia for Aristocrat Gaming, highlighted how this display captures the excitement and ‘wow’ factor of Tian Ci Jin Lu, bringing crisp graphics to life beyond the game screen. "Tian Ci Jin Lu features Asia's first-of-its-kind metamorphic signage, where the sign becomes part of the game. This synergy aligns perfectly with the distinctive capabilities of the 3D LED billboard," added Robson.
The collaboration between Aristocrat Gaming and NUSTAR is fueled by a shared passion for technology and innovation, making it an ideal partnership.
Katrina Mae de Jesus, assistant vice president for Resort Marketing at NUSTAR, shared her excitement about working with Aristocrat Gaming as the first gaming partner to feature content on their Jumbotron. She stated, “Tian Ci Jin Lu’s unique features and award-winning status make it an ideal choice for viewers and our 3D LED display offers a creative and immersive experience, for more engaging and effective storytelling.”
Since its launch earlier this year, NUSTAR's 3D LED billboard has consistently delivered captivating, entertaining, and iconic experiences to onlookers. This innovative marketing endeavor represents the commitment of Aristocrat Gaming to seek new and notable ways to engage players.
Tian Ci Jin Lu has rapidly gained momentum in Manila, Clark, Singapore, Cambodia, Korea and Macau. It consistently ranks among the top three single denomination games at every location, solidifying its status as a top performer. Additionally, it took home the award for Casino Product of the Year at the recent Global Gaming Awards in Singapore.
Recognizing the distinct preferences of players in the Asia market, Tian Ci Jin Lu has been crafted with a deep understanding of each market’s nuances. With an innovative bet structure featuring multiple jackpot levels, the game strikes the balance between player engagement and operator efficiency. Offering customizable jackpot configurations, operators can optimize potential while creating a dynamic gaming experience.
For more information about Tian Ci Jin Lu, visit Tian Ci Jin Lu – APAC Aristocrat. To learn more about NUSTAR, visit the resort’s website at www.nustar.ph.
