Last Updated: November 19, 2025
INTRODUCTION
Aristocrat Leisure Limited (ACN 002818368), Aristocrat Technologies Australia Pty Ltd (ACN 001 660 715), Aristocrat Technologies, Inc., (“Aristocrat Gaming”) ("we," "us," or "our") is committed to protecting the privacy and security of the information we collect and to being transparent about the ways in which we collect and process your information. This notice (the “Privacy Notice”) sets forth our policies and practices for handling the information we collect from or about you. It applies to the websites and online services that we operate and that link to this Privacy Notice (the “Services”) or in other contexts where this Privacy Notice may be provided to you, such as when you engage with us through certain events. This Privacy Notice does not apply to websites and services that link to a different Privacy Notice.
TABLE OF CONTENTS
- WHAT INFORMATION DO WE COLLECT?
- HOW DO WE USE YOUR INFORMATION AND FOR WHAT PURPOSES?
- WHEN AND WITH WHOM DO WE DISCLOSE YOUR PERSONAL INFORMATION?
- HOW LONG DO WE KEEP YOUR INFORMATION?
- HOW DO WE KEEP YOUR INFORMATION SAFE?
- CHILDREN
- LOYALTY AND REWARDS PROGRAMS
- WHAT ARE YOUR PRIVACY RIGHTS AND CHOICES?
- DO WE MAKE UPDATES TO THIS NOTICE?
- HOW CAN YOU CONTACT US?
- COOKIE NOTICE
1. WHAT INFORMATION DO WE COLLECT?
- Personal Information You Provide Directly to Us
In Short: We collect personal information that you provide to us.
We collect the following categories of information when you use our Services, such as when you visit our websites, download or launch our mobile applications, or contact us.
- Contact Information, including name, email address, telephone or mobile phone number, or address;
- Sign-In Information, including username and password, account name, account number;
- Commercial Information, including records of products or Services purchased, obtained, or considered;
- Transaction and Billing Data, including bank account and payment card details, credit card number, expiration date, and credit card security code, where needed to complete a transaction), billing address; and
- Correspondence you send to us (this can include regional location).
- Information We Collect Automatically
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.
We automatically collect certain information from the devices and browsers that you use when you visit or use the Services or interact with our ads, including your IP address, device and advertising identifiers, browser type and version, device type, operating system, language preferences, referring URLs, geolocation information (including, consistent with your permissions and with your consent where required by law, precise geolocation information derived from your GPS, IP address, or other device information), and log and usage data (such as the date and time of your visit, information about the links or ads you click and pages you view, and error reports).
We and our third-party partners may collect some of this data through cookies, pixels, and similar technologies (“Cookies”). To find out more about how we use Cookies on the Services, please visit our Cookie Notice.
- Information Collected from Other Sources
In Short: We may collect data from public databases, marketing partners, social media platforms, and other outside sources.
We may also obtain the categories of information described above from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, social media platforms, and from other third parties. For example, if you access any social media or similar services through the Services to login or to share information about your experience on our Services with others, we may collect information from these third-party services. Please note that we do not control and are not responsible for the privacy practices of third-party social media or similar services and we recommend reviewing their privacy notice to understand how they collect, use, and share your personal information, and how you can set your privacy preferences on their sites and applications.
2. HOW DO WE USE YOUR INFORMATION AND FOR WHAT PURPOSES?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, to comply with law, and as otherwise described below. We may also process your information for other purposes with your consent.
We use and otherwise process each of the categories of information identified above for the following business purposes, and in accordance with the following legal bases (where applicable data protection laws require a legal basis to process personal information):
| Processing Purpose | Categories of Personal Information | Legal Basis (where required by law) |
| To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order. |
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| To deliver and facilitate the delivery of Services to you. We may process your information to provide you with the Services you request. |
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| To respond to user your inquiries/offer support. We may process your information to respond to your inquiries and solve any potential issues you might have with the Services you requested. |
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| To send administrative information to you. We may process your information to send you details about our products and Services, changes to our terms and policies, and other similar information. |
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| To fulfill and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services. |
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| To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user. |
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| To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services. |
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| To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see "WHAT ARE YOUR PRIVACY RIGHTS AND CHOICES?" (see below). |
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| To deliver targeted advertising to you. We may process your information for purposes of serving you advertisements based on your activity across other sites and Services (“targeted advertising”). For information on related rights choices that may be available to you, see “WHAT ARE YOUR PRIVACY RIGHTS AND CHOICES?” (see below). |
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| To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention. |
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| To identify usage trends. We may process information about how you use our Services to understand better how they are being used so we can improve them. |
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| To determine the effectiveness of our marketing and promotional campaigns. We may process your information to understand better how to provide marketing and promotional campaigns that are most relevant to you. |
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| To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm. |
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| To enforce our terms, conditions, and policies for business purposes, to comply with legal and regulatory requirements, or in connection with our contract. |
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| To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond. |
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| For any other purpose at your direction or with your consent. |
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3. WHEN AND WITH WHOM DO WE DISCLOSE YOUR PERSONAL INFORMATION?
In Short: We may share information in specific situations described in this section and/or with the following categories of third parties.
- Authorized Third Parties and Service Providers. We share your information with third-party vendors and service providers who perform services for us or on our behalf for a variety of purposes such as billing, payment processing, customer service, email deployment, security and performance monitoring, maintaining or servicing accounts, and data processing. We also share your information with third-party advertising partners like ad networks, affiliate marketing programs, and social media companies, for purposes of delivering you targeted advertising. For more information on advertising choices available to you, please see "WHAT ARE YOUR PRIVACY RIGHTS AND CHOICES?" (see below).
- Business Transfers. We may share or transfer your information in connection with a substantial corporate transaction, such as the sale of a website, a merger, sale of company assets, initial public offering, or in the unlikely event of bankruptcy.
- Affiliates. We may share your information with our corporate affiliates.
- Other Users. When you disclose personal information (for example, by posting comments, contributions, or other content to the Services) or otherwise interact with public areas of the Services, such personal information may be viewed by all users and publicly made available outside the Services in perpetuity. If you interact with other users of our Services and register for our Services through a social network (such as Facebook), your contacts on the social network may see your name, profile photo, and descriptions of your activity. Similarly, other users will be able to view descriptions of your activity, communicate with you within our Services, and view your profile.
- Legal purposes. We may disclose information to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims or government inquiries, and to protect and defend the rights, interests, safety, and security of Aristocrat Gaming, our affiliates, users, or the public.
- At your direction or with your consent. We may share information for any other purposes disclosed to you at the time we collect the information or pursuant to your consent.
A. Is Your Information Transferred Internationally?
In Short: We may transfer, store, and process your information in countries other than your own.
Your information may be transferred to, stored, and processed by us in that do not necessarily have data protection laws as comprehensive as those in the country where you reside. However, we take necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law, such as standard contractual clauses or data processing agreements, to ensure that transferred personal information remains protected and secure. We have implemented similar appropriate safeguards with our third-party service providers and partners, and further details can be provided upon request.
4. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.
We will keep your personal information for as long as it is necessary for the purposes set out above, considering criteria such as whether a longer retention period is required by law, the duration of our relationship with you, and the sensitivity of the relevant information.
5. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system of organizational and technical security measures.
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. We also maintain reasonable procedures to help ensure that such data is reliable for its intended use and is accurate, complete, and current. However, you should understand that no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, accurate, complete, or current. Please note that information collected by third parties may not have the same security protections as information you submit to us, and we are not responsible for protecting the security of such information.
6. CHILDREN
In Short: We do not knowingly collect data from or market to children under 18 years of age.
The Services are not directed or targeted at minors under the age of 18. The minimum age to use the Services may differ depending on the country or region you are in. If you believe that we have collected personal information from a minor under the minimum age, please contact us via email at privacy@aristocrat.com or postal mail at: UNITED STATES: Aristocrat Gaming Global Privacy Office, Aristocrat Technologies, 10220 Aristocrat Way, Las Vegas, Nevada 89135; EUROPE, UNITED KINGDOM: Aristocrat Gaming Global Privacy Office, Aristocrat Technologies Europe Ltd., 25 Riverside Way, Uxbridge, Middlesex, UB8 2YF, UK . We will take steps to promptly delete the information upon learning that it relates to a child under the minimum age.
7. LOYALTY AND REWARDS PROGRAMS
We may offer loyalty or rewards programs and other promotional programs that are designed to reward loyal customers or customers willing to participate in market research with benefits like rewards points, discounts, or game credits to those who participate. We may use information you provide to participate in the program, such as name and email address, to operate the program and for other purposes described in this Privacy Notice. If you participate in one of these programs, you can cancel your participation at any time and may do so by reviewing the terms of the applicable program and following the instructions therein.
8. WHAT ARE YOUR PRIVACY RIGHTS AND CHOICES?
In Short: In some regions, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.
Your Rights
Depending on where you live, you may have certain rights under applicable data protection laws. These may include the right:
- To access to your personal information in a portable format, or other information about our data processing practices.
- To delete the personal information, we have collected about you.
- To correct inaccurate personal information, we have collected about you.
- To restrict or object to the processing of your personal information.
- To withdraw your consent.
You can request to exercise these rights by emailing your request to: privacy@aristocrat.com. Once we receive your request, we may verify it by requesting information sufficient to confirm your identity. You may also be entitled, in accordance with applicable law, to submit a request through an authorized agent or to appeal a refusal to take action on your request. To designate an authorized agent to exercise your rights and choices on your behalf, please provide evidence that you have given such agent power of attorney or that the agent otherwise has valid authority to submit requests to exercise rights on your behalf. To appeal a refusal to take action on your request, please respond to the communication you receive from us notifying you of our decision.
How to Manage Cookies and Related Technologies (Including Those Used for Advertising)
You may have several choices available to you through which you can exercise control over the use of certain Cookies. First, you may be able to reject or withdraw your consent to Cookies through your browser settings. If you reject cookies through your browser settings, you may still use the Sites, but your ability to use certain features may be limited. Here’s how you can control cookies and similar technologies — including options to limit or opt out of their use for advertising.
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Via the Cookie Banner: When you first visit the site, you will see a Cookie Banner. You can:
- Click “Decline All” to reject all non-essential cookies before browsing.
- Click “More Info” to open the Cookie Settings panel, where you can selectively opt in or out of specific cookie categories — such as Advertising Cookies. Selecting “No” for Advertising Cookies will prevent the data sharing described above.
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After Dismissal of the Banner: If you have already dismissed the Cookie Banner, you can still update your preferences at any time.
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Scroll to the bottom of any page on our site and click the “Cookie Preferences” link in the footer. This will reopen the Cookie Settings module, where you can review cookie categories and update your preferences accordingly.
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If You Click “Accept All”: By clicking “Accept All,” you consent to the use of all cookies, including those for advertising and analytics purposes.
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Your cookie preferences may be stored using a browser cookie, so if you clear your cookies or use a different device/browser, you may need to reset your preferences.
You may also be able to control whether we can collect your mobile advertising identifier for advertising purposes through settings on your Apple and Android devices.
Web Browsers
Most web browsers allow you to change your Cookies settings (usually located in the 'options' or 'preferences' menu of your browser). The means by which you can handle each new Cookie through your browser settings may vary from browser to browser, you should visit your browser's help menu for more information. You can also change your mobile device settings (e.g., iPhone, iPad, Android phones) to control whether you see online interest-based advertisements.
See the following links for useful information on how to manage your Cookies on some browsers:
- Google Chrome;
- Internet Explorer
- Mozilla Firefox;
- Safari (Desktop);
- Safari (Mobile);
- Android Browser;
- Microsoft Edge;
- Opera; and
- Opera Mobile.
If you reject Cookies through your browser settings, you may still use the websites and the Services, but your ability to use certain features may be limited. You may also opt out of receiving certain targeted advertising from participating companies using industry self-regulatory tools available at https://youradchoices.com/ and https://thenai.org/opt-out/. For more information on our use of Cookies, please see our Cookie Notice.
Google Analytics: We may share your information with Google Analytics to analyze the use of the Services. For opt-out choices that Google may make available to you, visit https://tools.google.com/dlpage/gaoptout and Ads Settings. For more information on Google’s privacy practices, please visit the Google Privacy & Terms page.
If you have questions or comments about your privacy rights, you may email us at privacy@aristocrat.com. You may also contact the relevant legal authority in your jurisdiction, including:
- If you are located in the EEA or UK and believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.
- If you believe we are unlawfully processing your personal information, you have the right to submit a complaint about a breach of the Australian Privacy Principles to the Office of the Australian Information Commissioner and for a breach of New Zealand's Privacy Principles to the Office of New Zealand Privacy Commissioner.
- If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.
- If you are located in Canada, you may contact the Office of Privacy Commissioner (OPC).
- If you are located in Brazil, you may contact the National Data Protection Authority (ANPD).
- If you are located in Japan, you may contact the Personal Information Protection Commission (PPC).
Do-Not-Track (DNT) Signals
DNT signals are the result of a standardization initiative from 2009 to create a standard signal which could be broadcasted by any web browser, and read by any website operator, to note an individual’s preference not to be tracked online. While the working group assigned to this standardization initiative by the World Wide Web Consortium (W3C) was disbanded in 2019, the California Online Privacy Protection Act (CalOPPA) still requires website operators to disclose whether they respond to web browsers’ DNT signals.
Other Choices
Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" (see below). You will then be removed from the marketing lists — however, we may still communicate with you, for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes. We may request to send you push notifications regarding your account or certain application(s) features. If you wish to opt out of receiving these communications, you may turn them off in your device's settings.
Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information to, for example, prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.
9. COOKIE NOTICE
This Cookie Notice describes how Aristocrat Leisure Limited (ACN 002818368), Aristocrat Technologies Australia Pty Ltd (ACN 001 660 715), Aristocrat Technologies, Inc., ("Aristocrat Gaming"), ("we," "us," or "our") and our partners may use cookies, pixels, and similar tracking technologies (collectively, “Cookies”) on the websites, apps, and other online services that link to or display this notice (collectively, the “Sites”). For more information on Aristocrat Gaming’s privacy practices, including information about related rights you may have under applicable law, please visit our Privacy Notice.
9.1 WHAT ARE COOKIES?
The types of Cookies used on the Sites may include browser-based cookies, pixels or web beacons, Software Development Kits (“SDKs”) and other similar technologies. Browser-based cookies are small data files placed on your browser when you visit a website that allow Aristocrat Gaming to, for example, recognize your browser across different browsing sessions. Pixels (sometimes called “web beacons,” “page tags,” or “clear gifs”) are small, transparent images or snippets of code embedded in websites, apps, or emails, that can collect information about a user’s activity or interaction with such site, app, or email. SDKs are also snippets of code that can be embedded in websites or apps which can also collect activity information. Other technologies used on the Sites may include HTTP code mechanisms, JavaScript, and APIs, which likewise involve embedding code or software in websites, apps, or emails to collect information about a user’s activity on those sites, apps, or emails.
Some of the Cookies maybe be set by us ("First-Party Cookies") and some may be set by third-party providers who work with us ("Third-Party Cookies").
Cookies can remain on your device for different periods time, depending on, for example, whether the cookies are “session cookies” or “persistent cookies.” “Session cookies” remain on your device for only the duration of your visit to the relevant website or until you close your browser or quit the app. “Persistent cookies” may remain for a fixed period and after you close the relevant browser.
9.2 WHY DO WE USE COOKIES AND WHAT TYPES DO WE USE?
As described further below, we and our third-party providers use and store Cookies when you visit or access our Services for a variety of purposes (for example, to keep you signed in to your account, understand how you use the Services, contact our support, communicate with us via email, websites, app, and through any online platform, and to show you content and products that may be relevant to you).We and our partners may use the following types of Cookies on the Sites:
- Required Cookies: These cookies are necessary to enable the basic features of this site to function, such as providing secure log-in or remembering how far you are through an order.
- Functional Cookies: These cookies allow us to analyze your use of the site to evaluate and improve our performance. They may also be used to provide a better customer experience on this site. For example, remembering your log-in details, saving what is in your shopping cart, or providing us information about how our site is used.
- Advertising Cookies: These cookies are used to show you ads that are more relevant to you. We may share this information with advertisers or use it to better understand your interests. For example, Advertising Cookies may be used to share data with advertisers so that the ads you see are more relevant to you, allow you to share certain pages with social networks, or allow you to post comments on our site.
- Social Media and Similar Tracking Technologies: On some pages of our Services, other organizations may also set their own Tracking Technologies. They do this to track the performance of their applications that are integrated with our Services or to customize their services for you. For example, our websites include social media features, such as the LinkedIn button. These features are either hosted by a third party or hosted directly on our Services. Your interactions with these features are governed by the privacy statement of the company providing these features.
- Our websites and Services use Google Analytics, a web analysis service provided by Google Inc. (“Google”) which is based on Tracking Technologies. The information generated by the Tracking Technologies is usually sent to and stored in a Google server in the USA. On behalf of Aristocrat Interactive, Google will use the generated information to evaluate your use of the website and the Services, to compile reports on website activities, and to provide the website operator with additional services connected with website and internet use. The IP address transmitted by your browser in connection with Google Analytics is not collated with other data by Google. We have also taken measures to anonymize such IP address and to limit its retention period by default. Further information about the privacy practices of Google Analytics is available at www.google.com/policies/privacy/partners/. Further information about your option to opt-out of Google Analytics is available at https://tools.google.com/dlpage/gaoptout.
9.3 HOW CAN YOU CONTROL COOKIES AND OTHER RELATED TECHNOLOGIES?
You may have several choices available to you through which you can exercise control over the use of certain Cookies. First, you may be able to reject or withdraw your consent to Cookies through your browser settings. If you reject cookies through your browser settings, you may still use the Sites, but your ability to use certain features may be limited.
Here’s How to Manage Cookies and Related Technologies (Including Those Used for Advertising)
Here’s how you can control cookies and similar technologies — including options to limit or opt out of their use for advertising.
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Via the Cookie Banner:
When you first visit the site, you will see a Cookie Banner. You can:- Click “Decline All” to reject all non-essential cookies before browsing.
- Click “More Info” to open the Cookie Settings panel, where you can selectively opt in or out of specific cookie categories — such as Advertising Cookies. Selecting “No” for Advertising Cookies will prevent the data sharing described above.
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After Dismissal of the Banner:
If you have already dismissed the Cookie Banner, you can still update your preferences at any time:- Scroll to the bottom of any page on our site and click the “Cookie Preferences” link in the footer. This will reopen the Cookie Settings module, where you can review cookie categories and update your preferences accordingly.
- If You Click “Accept All”:
By clicking “Accept All,” you consent to the use of all cookies, including those for advertising and analytics purposes. - Your cookie preferences may be stored using a browser cookie, so if you clear your cookies or use a different device/browser, you may need to reset your preferences.
You may also be able to control whether we can collect your mobile advertising identifier for advertising purposes through settings on your Apple and Android devices.
Web Browsers
Most web browsers allow you to change your Cookies settings (usually located in the 'options' or 'preferences' menu of your browser). The means by which you can handle each new Cookie through your browser settings may vary from browser to browser, you should visit your browser's help menu for more information. You can also change your mobile device settings (e.g., iPhone, iPad, Android phones) to control whether you see online interest-based advertisements.
See the following links for useful information on how to manage your Cookies on some browsers:
- Google Chrome;
- Internet Explorer
- Mozilla Firefox;
- Safari (Desktop);
- Safari (Mobile);
- Android Browser;
- Microsoft Edge;
- Opera; and
- Opera Mobile.
If you reject Cookies through your browser settings, you may still use the websites and the Services, but your ability to use certain features may be limited.
Do-Not-Track (DNT) Signals
DNT signals are the result of a standardization initiative from 2009 to create a standard signal which could be broadcasted by any web browser, and read by any website operator, to note an individual’s preference not to be tracked online. While the working group assigned to this standardization initiative by the World Wide Web Consortium (W3C) was disbanded in 2019, the California Online Privacy Protection Act (CalOPPA) still requires website operators to disclose whether they respond to web browsers’ DNT signals.
9.4 USEFUL LINKS
To find out more about Cookies and their use on the internet, you may find the following websites useful:
10. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice from time to time, including to stay compliant with relevant laws.
We may update this Privacy Notice from time to time. When we update the Privacy Notice, we will revise the “Last Updated” date above and post the new Privacy Notice. We encourage you to review this Privacy Notice frequently and each time you visit the Services to stay informed of our privacy practices.
11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
In Short: In this section we inform the user/customer how they can contact the Global Privacy Office ("GPO") regarding the Privacy Notice or how we handle their personal information.
If you have additional questions regarding this Privacy Notice or our handling of your personal information, please contact us at:
Aristocrat Gaming Global Privacy Office
Email address: privacy@aristocrat.com
Postal address:
UNITED STATES:
Aristocrat Gaming Global Privacy Office
Aristocrat Technologies
10220 Aristocrat Way, Las Vegas, Nevada 89135
EUROPE, UNITED KINGDOM:
Aristocrat Gaming Global Privacy Office
Aristocrat Technologies Europe Ltd.
25 Riverside Way, Uxbridge, Middlesex, UB8 2YF, UK