Aristocrat Gaming partnered with Casino Café de Paris to host a grand European premiere of the fiery new game, with distribution continuing across the EMEA region
LAS VEGAS (January 17, 2025) – The hottest new game from Aristocrat Gaming, Phoenix Link is now live on casino floors in Europe, with Monte-Carlo Société des Bains de Mer’s Casino Café de Paris being the first international location to offer the highly acclaimed game.
For the European premiere, the partners took to the sky with a captivating 500-drone show, starring graphics from the game, telling the story of Phoenix Link and its yin and yang relationship with Dragon Link™ over the waters of Monte-Carlo.
“We were delighted to be the European launch partner for Phoenix Link and knew that we had to premiere the game in a memorable way,” said Julien Paulerena, Games Marketing Director at Monte-Carlo Société des Bains de Mer. “We know when partnering with Aristocrat Gaming, they are not only going to supply the best quality product but also unique ways to excite our players and create an unforgettable experience.”
“We are thrilled at the response Phoenix Link has already received across the U.S., and we’re pleased to now bring it internationally in such a short time,” said Emily Schmitt, vice president, head of international marketing for Aristocrat Gaming. “In partnership with SBM we were able to bring our visions to life and stage a grand debut with all of the flair and excitement a game of this caliber deserves. This launch reinforces our commitment to driving player demand in and around Europe, and finding innovative ways to market our latest products. We look forward to continuing Phoenix Link’s flight across the region.”
As the next evolution of the international hit game Dragon Link, Phoenix Link features player-favorite mechanics from top games with all-new themes, features and bonuses. Players will enjoy the game’s additional denominations, configurations, and jackpots on each of the launch game theme titles. Gameplay features include Hold & Spin, Free Games with multiplier wilds or twin spin reels, Phoenix Mystery trigger, and more new bonus twists. For the EMEA region, Phoenix Link is available on the Neptune™ Single and MarsX™ Portrait cabinets
Discover the legendary intrigue and power of the phoenix in the all-new Phoenix Link, exclusively from Aristocrat Gaming.
About Aristocrat Gaming
Aristocrat Gaming is a leading designer, manufacturer, and distributor of regulated land-based slot and electronic games across the globe. From award-winning games and hardware to unique game mechanics and leading performance, Aristocrat Gaming delivers the best seat in the house wherever and whenever the world plays. Part of Aristocrat Leisure Limited (ASX: ALL), Aristocrat Gaming delivers end-to-end solutions to customers in more than 300 jurisdictions across the globe. We strive to be an industry leader in responsible gameplay, as part of ensuring a vibrant and sustainable industry. For further information, visit the company’s website at www.aristocratgaming.com/emea.
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About Monte-Carlo Société des Bains de Mer
Monte-Carlo Société des Bains de Mer embodies a new Art de Vivre that is unique in the world with a taste for what is beautiful, fine and good. Its Resort offers Luxury Gaming in its casinos, “haute couture” experiences in its iconic palace hotels and their Diamond Suites and gourmet dining at the cutting edge of modernity, combining Michelin-starred restaurants, international concepts and our own creations, as well as a top-flight artistic and cultural selection. The Resort also offers a fantastic range of sport and well-being activities, shopping and partying. And because the new Art de Vivre Monte-Carlo must evolve towards increasingly ethical and responsible luxury, Monte-Carlo Société des Bains de Mer has been committed since 2007 to a pro-active policy in terms of energy transition, consumption of resources and waste, local fine dining and preservation of the natural heritage. The No. 1 private employer in the Principality of Monaco, the Group launched in 2023 its 4th ethics charter to uphold its values of integrity and responsibility in conducting its professional business.
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Media Contacts:
Aristocrat Gaming
Meghan Speranzo
meghan.speranzo@aristocrat.com
Chelsea Eugenio
chelsea.eugenio@aristocrat.com