While the vast majority of players who enjoy Aristocrat products use them in a safe and responsible manner, a small percentage of players develop problems, sometimes severe problems, with their gaming.
Aristocrat strives to be part of a gaming industry which is vibrant and sustainable. That’s why we make an active contribution to promoting responsible gaming both at a company and industry level. Aristocrat supports key industry associations which work in the responsible gambling area in the jurisdictions in which Aristocrat operates.
Aristocrat is a member of the American Gaming Association (AGA). The AGA provides a wide range of responsible gaming resources and tools. These include targeted research, an annual Responsible Gaming Education Week in the United States and the joint publication of Responsible Gaming Quarterly with the National Centre for Responsible Gambling.
More information is available from the AGA website: www.americangaming.org
Aristocrat is a member of the Gaming Technologies Association of Australia (‘GTA’) and has helped the GTA to develop several key responsible gaming resources, including a myth-busting player information booklet and the concept of Player Information Displays. Initiatives like these are designed to ensure that players are able to make informed decisions about their participation in gaming. More information is available from the GTA website: www.agmma.com
Aristocrat is also a key supporter of the Australian Gaming Council (‘AGC’) which encourages research related to gaming, promotes gaming education and responsible gaming, participates in public policy discussions and maintains a comprehensive database and research clearinghouse for the industry. More information is available from the AGC website: www.austgamingcouncil.org.au
Technology and Innovation
Aristocrat is the first major gaming equipment manufacturer to design and deliver, through our Swedish subsidiary, ACE Interactive, the software and infrastructure for a jurisdiction networked ‘player pre-commitment and self exclusion’ solution. This innovation makes it possible for players to set a limit on their maximum potential loss before they begin to play, and gives individuals more control over their gaming experience.
This solution is now the subject of several academic research projects aimed at determining the effectiveness of such measures in promoting responsible gaming. Aristocrat will continue to invest in technology and product innovation as part of a holistic and balanced approach to encouraging responsible gaming.